Yunsu (鄧潤雪) Tang, CEO of Synchro, is building a stakeholder intelligence platform that synchronizes data from policy announcements, news, and social media to generate actionable insights. A two-time founder and TEDx speaker who moved from Hong Kong's growth-obsessed startup culture to London's detail-oriented product focus, she discusses how her background in financial communications at FGS Global (acquired by KKR) informs her AI-powered approach to stakeholder mapping. Tang emphasises the importance of an integrated communications strategy, arguing that business development, sales, marketing, and PR cannot be separated in today's market, while leveraging both Western and Chinese platforms to maintain her competitive advantage in cross-cultural market research.