Dmitry Kozlov, founder and CEO of Purpose Inspired Marketing, is Jason Hartman’s guest today on the Young Wealth Show. With topics for discussion ranging from colour perception and its influence on website conversion to creating opportunities for the technological youth of today, this episode will open the eyes of many listeners to website design elements they may never have considered.

Key Takeaways

03.00 – A lot of advanced web design deals with people’s perceptions associated with graphics, such as colour representation.

04.20 – The influence of Zappos CEO, Tony Hsieh, seems to know no bounds, even to the level of using his home for business dealings.

05.50 – Live chat or Active Engage options are fast becoming one of the most important tools, especially in e-commerce industries. Companies such as AppSumo are pioneering the trend.

08.35 – Your website’s use of pop-ups can be improved by first posing a yes/no question in a pop-up and then leading to the chance to enter a name and email address, rather than immediately asking for these personal details.

11.30 – For your calls to action to be successful, you have to find a balance between the nurturing side and the business side. That way if one isn’t working for the client, you have the other to fall back on to reassure them.

12.35 – In terms of visual website optimisation, split-testing gives you so much scope for making individual changes to your site and monitoring visitors’ response to it. Hello Bar is one example of an available split-testing tool. In some tests, green has come out as the least successful colours for conversion.

16.50 – When it comes to outsourcing, especially off-shore, you’re hiring process should be as rigorous as it is for any other aspect of your business.

20.30 – www.onlinejobs.ph and www.easyoutsource.com are both highly recommended websites for off-shore outsourcing in the Philippines.

21.50 – When judging how much to pay your employees, you can look at their standard rates and compare those with what other posts are offering. Then you can decide whether to increase or stay the same.

25.30 – Having some technology-based tools like Base Camp (for projects) and Time Doctor (for time tracking) had really make the difference as your project and your team grows

28.00 – Technological advances and their availability mean that the geniuses and business growers of today’s society are able to have these transformations at an earlier age.

30.00 – The costs of membership to with www.mavericknext.com are as necessary to provide the service they offer – focusing on the provision of high-level mentors and strategies for personal success.

32.00 – Visit www.mavericknext.com, www.visiontechteam.com or www.jasonhartman.com for more information on the topics discussed.