Jacob Stoops sits down with Zach Chahalis, Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.

🛠️ In this episode:

• The story of how Zach got into SEO—and how a Flash site sparked his career
• What it’s like managing nine active clients across multiple verticals
• Why Angular 1 and SEO used to be mortal enemies
• How structured data and pre-rendering changed his approach
• The checklist system Zach built to prevent catastrophic SEO failures
• His thoughts on site crawlers, tools, and platform limitations
• The ongoing challenge of client buy-in and implementation
• Why mentorship, patience, and empathy matter more than ever in SEO

If you’re in technical SEO or trying to scale your strategic thinking while juggling dev cycles and client expectations—this episode delivers depth, humor, and a ton of lessons you can apply today.

Sponsored by Moving Traffic Media

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