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Zachraň Jídlo: Are You Ready for Three-Legged Carrots?
We're talking about unshapely veg again - waahooo! Who's excited?!
This week we’re taking you to Prague to meet Anna Strejcová of Zachraň jídlo - the NGO behind Jsem pripraven (“I am Ready”) - an awareness campaign that triggered multiple supermarkets to start selling wonky veg in the Czech Republic. How did they do this? Through ART. And by demonstrating that the Czech people are ready to buy produce in all its weird and beautiful shapes and sizes.
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We're talking about unshapely veg again - waahooo! Who's excited?!
This week we’re taking you to Prague to meet Anna Strejcová of Zachraň jídlo - the NGO behind Jsem pripraven (“I am Ready”) - an awareness campaign that triggered multiple supermarkets to start selling wonky veg in the Czech Republic. How did they do this? Through ART. And by demonstrating that the Czech people are ready to buy produce in all its weird and beautiful shapes and sizes.