In this episode of Cannabis Unlocked, Zack Ein (Founder and CEO of Grassdoor) and Tiby Erdely (Founding Partner of KEY Investment Partners) discuss Grassdoor's transition out of a software development agency which built complicated mobile apps into the most reliable cannabis delivery platform in the California market. This conversation begins with an overview of the early days of Grassdoor starting in 2017 as just a concept, to then serving a single dispensaries delivery software needs in 2018 and finally becoming a licensed retailer in late 2019 who's able to serve their own customers directly out of multiple distribution hubs. From here, Zack and Tiby discuss Grassdoor's focus on improving the "last mile" problem created by delivery regulations in California and how this forced a deeper understand of the problems existing POS platforms have with the California delivery. 

The talk continues with Zack explaining the different offerings Grassdoor has, from their direct to consumer marketplace to their business friendly, white label solution which allows brands to white label Grassdoor's software platform, giving customers the impression their favorite brand is interacting with them directly. In addition, Zack explains their in-depth data platform which will allow it's brand partner deeper insights into consumer demographics, buying trends and more. The conversation wraps up with the future of Grassdoor and recommendations to other entrepreneurs looking to get into the space. Please enjoy!