Keep ‘em in suspense. Make all the promises you need to. Walk right on up to the door holding all the answers.

Then, zag.

There’s an art to timing a good zag. Too early and you lose impact. Too late and you lose trust. A good storyteller knows how to zig, but more importantly, knows precisely when to zag.

I was on a call the other night with my brother, discussing Severance (s02e03).