<p>What does Chinese fashion retailer SHEIN have that Zalando, its European competitor, doesn't? And will that be enough for SHEIN to dominate the European fashion market? Today, China-expert Pascal Coppens and I dive into the topic of real-time fashion.</p>

What does Chinese fashion retailer SHEIN have that Zalando, its European competitor, doesn't? And will that be enough for SHEIN to dominate the European fashion market? Today, China-expert Pascal Coppens and I dive into the topic of real-time fashion.

Zalando versus SHEIN - by Steven Van Belleghem and Pascal Coppens

Every month Steven shares his view on the latest customer experience, marketing and technology news in a short update. On a regular bases, you can also listen to (parts of) his keynote presentations and interviews with experts in the field of customer experience and technology.

Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world.

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Every month Steven shares his view on the latest customer experience, marketing and technology news in a short update. On a regular bases, you can also listen to (parts of) his keynote presentations and interviews with experts in the field of customer experience and technology. Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world.

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Zalando versus SHEIN - by Steven Van Belleghem and Pascal Coppens

Zalando versus SHEIN - by Steven Van Belleghem and Pascal Coppens