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Zambezi Co-Founder Jenna Seiden Partners Up with Jimmy Fallon and Captain Marvel to Showcase Hit VR Game
What better publicity could a VR
company ask for, than to have an Avenger demo your product in prime
time, on one of the most-watched talk shows in America? That's
exactly the kind of lucky break Beat Saber had, and today's guest -
Zambezi Partners co-founder, and long-time occupant of the XR space,
Jenna Seiden - was instrumental in making that happen. She regales
Alan with the tale at the top of this new episode of the XR for
Business Podcast.
Alan: Today's guest is Jenna
Seiden and she's an entertainment and emerging technology consultant
in VR, AR artificial intelligence, and IOT, and she's a social impact
investor. Jenna has a proven executive leadership in
entrepreneurship, with demonstrated startup and high growth business
experience. She has broad experience in traditional film, TV, digital
media, augmented reality, virtual reality and video games. She has an
innate ability to lead diverse groups, including creative, financial,
and engineering teams. She has outstanding content and business
development, success on a global stage, and a sophisticated board of
directors, to production-level experience. She's worked for some
amazing companies; Venture Advisor for LUMO Labs Beat Saber,
Springboard VR, Felix & Paul Studios, Baobab Studios, Exit
Reality VR. She's the former head of content acquisition and
partnerships for VIVE Port at HTC VIVE, and she used to be the V.P.
of content development and strategic partnerships for the worldwide
business development for Microsoft Studios. It's my absolute pleasure
to welcome Jenna to the show. Welcome, Jenna.
Jenna: Thank you so much for
having me.
Alan: And one thing I failed to
mention; people can find you at Zambezi Partners.com. Welcome to the
show. You have done so many amazing things in your career; where do
we begin?
Jenna: I'm exhausted, hearing
you give me such an amazing intro there. I'm just this person who
likes to help people tell their stories. And I started off in sports,
then went into traditional Hollywood, and somehow found myself being
an explorer in all these new tech platforms and went, "wait a
minute, these great storytellers have all these other places to tell
different branching storylines. They can do this on YouTube, and they
can do this on an XBox. They can do this now in VR." And I sit
right in the middle of the tech side, and the storytelling narrative
side, and the business side. So I'm thrilled that I now have a
narrative, because once upon a time I had employers go, "you
make no sense, you move around too much." And I go, "well,
I'm not my grandfather that worked at IBM for 50 years." This is
a world where people do bounce around every two-to-four years, and we
get to try things. And I love that I had such great experiences with
some of these amazing consumer products companies. They were all
challenging -- sometimes were great, sometimes were not so great. And
now, it's the first time I've been on my own. But I've never been
happier.
Alan: So, Zambezi Partners is a
small consulting firm, but it seems like you're consulting for some
really big brands. I mean, let's just take Beat Saber. Beat Saber was
just on The Tonight Show with Jimmy Fallon. Here's a VR/AR game that
is now in the forefront of mainstream media. How did that happen?
Jenna: I'm thrilled how that
happened. I will caveat it with, I was on Jimmy Fallon's team of
agents back in the day. I worked on a mobile game with him. I used to
work at NBC. But none of that was initiated when this opportunity
came up, which is what I love so much. It was a nice thing to throw
in there, when people who didn't know me were like, "who are
you?" But from the beginning, the Beat Saber team has always
believed that their product is for the mainstream, and that's what's
so great about it. And there was outreach directly from T
View all episodes
By Alan Smithson from MetaVRse
4.5
1212 ratings
What better publicity could a VR
company ask for, than to have an Avenger demo your product in prime
time, on one of the most-watched talk shows in America? That's
exactly the kind of lucky break Beat Saber had, and today's guest -
Zambezi Partners co-founder, and long-time occupant of the XR space,
Jenna Seiden - was instrumental in making that happen. She regales
Alan with the tale at the top of this new episode of the XR for
Business Podcast.
Alan: Today's guest is Jenna
Seiden and she's an entertainment and emerging technology consultant
in VR, AR artificial intelligence, and IOT, and she's a social impact
investor. Jenna has a proven executive leadership in
entrepreneurship, with demonstrated startup and high growth business
experience. She has broad experience in traditional film, TV, digital
media, augmented reality, virtual reality and video games. She has an
innate ability to lead diverse groups, including creative, financial,
and engineering teams. She has outstanding content and business
development, success on a global stage, and a sophisticated board of
directors, to production-level experience. She's worked for some
amazing companies; Venture Advisor for LUMO Labs Beat Saber,
Springboard VR, Felix & Paul Studios, Baobab Studios, Exit
Reality VR. She's the former head of content acquisition and
partnerships for VIVE Port at HTC VIVE, and she used to be the V.P.
of content development and strategic partnerships for the worldwide
business development for Microsoft Studios. It's my absolute pleasure
to welcome Jenna to the show. Welcome, Jenna.
Jenna: Thank you so much for
having me.
Alan: And one thing I failed to
mention; people can find you at Zambezi Partners.com. Welcome to the
show. You have done so many amazing things in your career; where do
we begin?
Jenna: I'm exhausted, hearing
you give me such an amazing intro there. I'm just this person who
likes to help people tell their stories. And I started off in sports,
then went into traditional Hollywood, and somehow found myself being
an explorer in all these new tech platforms and went, "wait a
minute, these great storytellers have all these other places to tell
different branching storylines. They can do this on YouTube, and they
can do this on an XBox. They can do this now in VR." And I sit
right in the middle of the tech side, and the storytelling narrative
side, and the business side. So I'm thrilled that I now have a
narrative, because once upon a time I had employers go, "you
make no sense, you move around too much." And I go, "well,
I'm not my grandfather that worked at IBM for 50 years." This is
a world where people do bounce around every two-to-four years, and we
get to try things. And I love that I had such great experiences with
some of these amazing consumer products companies. They were all
challenging -- sometimes were great, sometimes were not so great. And
now, it's the first time I've been on my own. But I've never been
happier.
Alan: So, Zambezi Partners is a
small consulting firm, but it seems like you're consulting for some
really big brands. I mean, let's just take Beat Saber. Beat Saber was
just on The Tonight Show with Jimmy Fallon. Here's a VR/AR game that
is now in the forefront of mainstream media. How did that happen?
Jenna: I'm thrilled how that
happened. I will caveat it with, I was on Jimmy Fallon's team of
agents back in the day. I worked on a mobile game with him. I used to
work at NBC. But none of that was initiated when this opportunity
came up, which is what I love so much. It was a nice thing to throw
in there, when people who didn't know me were like, "who are
you?" But from the beginning, the Beat Saber team has always
believed that their product is for the mainstream, and that's what's
so great about it. And there was outreach directly from T