Zanna Pupele - How to increase global traffic and rankings with answer box optimisation

In many countries and languages, finding featured snippets and answer boxes is still quite rare – but there are big opportunities to be had. Using examples from a recent case study, Zanna will demonstrate how optimising for these positions can have a positive impact on the rankings and CTRs of non-branded keywords in markets like Germany and Italy, as well as give you a competitive edge in the future.