Women Entrepreneurs

Zappos: Key Lessons and Mistakes to Avoid


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Founded in 1999 by Nick Swinmurn and led for over a decade by Tony Hsieh, Zappos became a standout name in the world of online retail, particularly in shoe sales. Based in Las Vegas, the company experienced explosive growth by focusing on one key objective: delivering an exceptional customer experience. In 2009, Zappos was acquired by Amazon for $1.2 billion, marking a significant moment in e-commerce history. However, like any successful business, Zappos had to overcome challenges, offering valuable lessons for female entrepreneurs.

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Women EntrepreneursBy Women Entrepreneurs