Kayla Says

Zara Larsson's Rebrand Is Weird. Here's Why.


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MUSIC
https://www.youtube.com/watch?v=wORZ2b-3lNc
TIMESTAMPS
0:00 Setting The Stage
2:01 The Rise of Zara
3:52 The Dolphin Meme
8:41 Avoiding Past Mistakes
11:30 The Abortion Controversy
15:18 The End!
About a month ago, Zara Larsson‘s friends started sending her obscure TikTok videos that used her song with Clean Bandit, “Symphony.” The posts had random observations or dark self-loathing messages — like “I have social anxiety,” “I’m scared of people,” and “I’m pregnant and it’s yours” — written over images of dolphins flying in a Lisa Frank-esque world. The posts were quite strange, with some getting a few thousand likes.
“I was like, ‘Why is this getting so much attention?’” the pop star remembers thinking. “And then boom, the whole internet started thinking it was funny.”
Larsson has been making pop music since she was a teenager. In 2017, her second album So Good broke her out internationally, with hit singles ‘Lush Life’ and ‘Ain’t My Fault’ entering the UK Top 10. She kept a moderate hold on pop stardom in the following years, returning to the Top 10 with ‘Ruin My Life’ in 2018 and the Top 20 with David Guetta collab ‘On My Love’ in 2023. “I feel like people rediscover me every couple of years,” she told Line Of Best Fit in September 2025. What propelled her from occasional hitmaker to pop girl of the moment? A TikTok meme.

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Kayla SaysBy Kayla Says

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