Zon Con Podcast

ZC 111 - Top 3 Things to Improve Your PPC Performance

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Szymon Sekski is back again with another episode full of tips and tricks and today you’ll learn about the top 3 keys in order to improve PPC campaign performance.

Top 3 Tips To Improve PPC

  1. Keyword Bleeders
  2. Top of Search and Adjustment
  3. Stimulating Your Impressions

    4. 3 Metrics/KPIs I use for my PPC

    1. ACoS - Advertising Cost of Sales, is how much you spend on advertising per dollar of revenue you make.
    2. TACoS - Total advertising cost of sale, measures the relationship between ad spend and total sales.
    3. Ratio - How many of the sales coming from PPC and how many are coming from organic search or non-PPC sales.

      4. Connect with Szymon

      www.amzguardian.com

      Email: [email protected]

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      Zon Con PodcastBy Andrew Erickson
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