Dr. Travis Zigler is an optometrist turn eCommerce entrepreneur. He talks with us about building a brand around a mission. His mission is to help 1,000,000 dry eye sufferers naturally by the year 2030.

Today he chats with us about the most efficient strategies for Amazon PPC. He tells us about the 80/20 principle in ad management. He also shares a lot of wisdom on how to have a happy fulfilled life. 

Travis's favorites book: Profit First by Mike Michalowicz and Profit First for Ecom Sellers by Cyndi Thompson

Download your search term report and take a look at your data! Focus on your search terms.

Check out the free PPC course at http://profitablepineapple.com/

If you looking to find a group of like-minded entrepreneurs (including Travis) that can take your business to the next level, check out the Titan Mastermind. Kata and Andrew are leaders of this mastermind. https://www.titannetwork.com/#a_aid=Andrew&a_bid=f9c3cffa