On & Off

Zebra Striping and the Future of Nonalc


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We’re joined by Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits, to discuss one of the biggest trends in 2025: zebra striping, or swapping back and forth between alcoholic and nonalcoholic beverages while drinking. What generations are leading this behavior? What does it say about the future of nonalc vs. alc drinking?

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On & OffBy Beverage Information Group

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4.3

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