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ZEE5, India’s largest OTT platform reimagines Hyper-personalisation for consumers
They recently announced ZEE5 Super Family (ZSF), a first-of-its-kind gaming experience for its viewers of fictional content.
Although gamification isn't a new trend for the OTT space, with ZSF, ZEE5 aims to connect India-wide GEC content like never before.
A win-win for brandsAs part of the gaming experience, watching ads allows viewers to earn more points on the platform.
The ZSF platform was launched announced during the Zee Rishtey Awards in December 2019.
The game also allows viewers to modify their family characters or use boosters to special characters to improve scores and move ahead in the game. | To read full story, visit https://startuparound.com/read/1581058808.415817/ZEE5,-India’s-largest-OTT-platform-reimagines-Hyper-personalisation-for-consumers?ref=audio_experience
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By Startup AroundThey recently announced ZEE5 Super Family (ZSF), a first-of-its-kind gaming experience for its viewers of fictional content.
Although gamification isn't a new trend for the OTT space, with ZSF, ZEE5 aims to connect India-wide GEC content like never before.
A win-win for brandsAs part of the gaming experience, watching ads allows viewers to earn more points on the platform.
The ZSF platform was launched announced during the Zee Rishtey Awards in December 2019.
The game also allows viewers to modify their family characters or use boosters to special characters to improve scores and move ahead in the game. | To read full story, visit https://startuparound.com/read/1581058808.415817/ZEE5,-India’s-largest-OTT-platform-reimagines-Hyper-personalisation-for-consumers?ref=audio_experience