Zelda Volkov, a Crown Heights native, used to wear a traditional sheitel. Zelda decision to start selling wigs was inspired by her own personal, traumatic experience with a short, bristly sheitel as a teenaged bride. Her transformation began with a trip to her mother’s sheitel-macher, or, “wig lady.” She walked into the shop as a woman with long, blonde hair, and walked out wearing the standard model: a dark bob with bangs. 

However a backlash against the natural wig movement has been growing in the past 15 years. Stricter Orthodox camps worry that these lush, shiny hairpieces attract unwanted attention and undermine what they see as the purpose of the wig: a modest head covering. Zelda, and many other Jewish women around the globe, are speaking out in pursuit of a different approach to the practice. 

Zelda has incredible energy, she's a powerful leader, and throughout this podcast we talk about stigma's around wearing wigs. I hope this episode will bring less shame to the ideas talked about on here and open up much needed conversations around the subject. Have a listen, let's talk things out and thank you all for listening.

Connect with Zelda

Zelda Hair Instagram

Zelda's Instagram

Website

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I'm Meir Kay and Have A Great Day!

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