Ever searched a question and got the answer without clicking anything?
That’s Zero-Click Search — and it now makes up nearly 60% of searches.
Users get answers instantly via snippets, knowledge panels, or AI — meaning top ranking ≠ guaranteed traffic anymore.
But visibility still wins. If your brand shows up as the instant answer, you build trust and authority (and future clicks).
Adapt to win: structure answers, target questions, aim for “position zero.”
🔍 Stay ahead → isonicmedia.com