Social Media is the all in one free platform for everyone and as it has audience then s a marketer its opportunity for you. Just because social media is free so that you need to add up this with zero dollar marketing because zero dollar is the way to market your product and brand with very less or neglegible cost. So If you are nee start up who different from funding issue then its the hoon for you. It reduce your marketing expenses. Try it out that five ways that i share it.