You’re listening to Lingo Phoenix’s word of the day for May 8.

World Donkey Day 

Today’s word is zero, spelled z-e-r-o.

zero /ˈzɪərəʊ $ ˈziːroʊ / verb

zero in on somebody/something phrasal verb

to direct all your attention towards a particular person or thing

We must decide on our target market and zero in on it.

Social media allows you to zero in on consumers who'll be receptive to your messages.

He's also taken more novel approaches, zeroing in on students' interests, like creating an activity using Google Maps for one student who loves maps.

— Dakin Andone, CNN, "The next generation of teachers grapples with uncertainty as coronavirus shuts schools," 3 May 2020

Sure, two big-screen productions zeroing in on the same town is a bizarre coincidence.

— Dan Singer, Dallas News, "As if ‘Cheer’ wasn’t enough, Corsicana fruitcake scandal film offers the small town an encore," 20 Feb. 2020

With your word of the day, I’m Mohammad Golpayegani.

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