Those of you who don't subscribe to Shel Holtz and Neville Hobson's For Immediate Release are probably still blissfully living underneat the rock of ages where 4-color bleeds, mechanicals and 30-second spots reign supreme. For the rest of you, you would know FIR is one of the longest standing P.R. and Communications podcasts out there. Period. And the best. I also had the pleasure of working with both Shel and Neville during the crayon days. Last week, my co-author, Maarten Albarda and I had a great conversation about Z.E.R.O. and I particularly enjoyed the questions from a slightly different perspective...