Host Brad Allen is joined by Intelitics CEO Allan Stone to discuss player acquisition and digital marketing, including:

• Why Fanatics is top tier at identifying player value

• Whether sportsbooks truly know a player's value to 80-90% certainty after one bet

• Tips for growing reach on LinkedIn

Host Brad Allen is joined by White Hat Studios CEO Andy Whitworth to discuss:

• White Hat's rise to the top of the Eilers-Fantini Online Game Performance Database slots GGR rankings

• What Andy learned from his days as an operator at GVC

• His mysterious bet with FanDuel casino MD Asaf Nofield

Host Brad Allen is joined by EKG director of product analysis Jimmy Neilly to discuss his initial impressions of the DraftKings and Fanatics prediction markets products, including

• How they compare to each other and incumbents like Kalshi

• Whether they feel more like trading or betting apps

Host Brad Allen is joined by bet365 head of development Trip Stoddard to discuss:

• bet365's ambition to be the U.S. market leader
• Plans for prediction markets
• How the company adjusted brand and product for the U.S. market

Host Brad Allen is joined by EKG's Chris Grove to discuss the firm's new prediction market report, including:

• Why Betfair Exchange comparisons miss the mark

• Why slots-style markets look inevitable

• How PM operators can justify their valuations

Purchase the full report here.

Host Brad Allen is joined by EKG's product testing team Jimmy Neilly and Danny McCarthy to discuss their 2H25 sportsbook testing run, including:

• How DraftKings pulled clear at the top of the rankings
• Whether testers are responding to FanDuel's Your Way parlay feature
• Why bet365 slipped two spots

The app rankings are available for purchase here.

Host Brad Allen is joined by Alun Bowden and Matthew Trenhaile to discuss predictions for 2026, including:

• Handicapping the prediction market battle
• Matthew's idea for a truly responsible sportsbook

Host Brad Allen is joined by former FanDuel and SportsGrid exec Adam Kaplan to discuss:

• His new role at Astralis Capital

• Where Penn went wrong with ESPN Bet

• Whether ESPN still has value as a marketing asset

Host Brad Allen is joined by Jake Benzaquen, co-founder of ProphetX, to discuss the company's recent pivot to prediction markets, including

• What the exchange learned as a sweepstakes operator

• How the RFQ system works for SGP-style exchange bets

• How DraftKings might fare in prediction markets

Host Brad Allen is joined by EKG analyst Alun Bowden and Adam Small from Third Planet Media to discuss:

• How Polymarket and Kalshi can deliver on their recent funding rounds by growing outside of sports
• Whether they can ever get past the core ecology problem faced by other P2P games like poker and DFS