We ask about zero-party data with Gen Furukawa of Prehook.

Zero-Party Data with Gen Furukawa

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Business

Science

Social Sciences

Marketing

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art &amp; science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed &amp; scale for Ecommerce brands.

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Zero-Party Data with Gen Furukawa

Zero-Party Data with Gen Furukawa