Lean  Mean Real Estate Team

Zero to 23K Followers in 90 Days: The Real Estate AI System Behind the Growth


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Josh and Kelly share the behind-the-scenes strategy of how they built a fully AI-powered content machine for their real estate business—one that runs 24/7 without relying on them to film daily. From a brand-new Instagram account to 23,000+ followers and 180+ videos in just 90 days, this system is changing the game for agents who want more reach, more leverage, and way more freedom. This isn't a podcast, it's an invitation to the future of marketing for modern real estate teams. Chapters: 0:00 – Why this isn't a normal episode 1:40 – The real problem: time, freedom, and burnout 3:30 – What we built (and why) 5:10 – How we're posting 41 videos a week—without filming 6:40 – Step 1: Sourcing local content 7:15 – Step 2: AI scripting 8:20 – Step 3: Voice cloning and avatar creation 10:00 – Step 4: Canva templating and smooth publishing 11:30 – Trello + systems = zero chaos 12:20 – Why this strategy is a land grab right now 13:50 – Why most agents won't do this (but you should) 15:00 – How to join the free training and start building your machine Key Takeaways:
  • You don't have to be on camera to dominate social with video
  • Systems win—especially when you remove yourself from the bottleneck
  • The AI wave isn't coming—it's here
  • This strategy positions you as the local voice of authority without needing to sell
  • You can post 40+ unique videos a week, even as a solo agent
Download our free checklist + register for the next training: LeanMeanContentMachine.com Follow us on Instagram: @LeanMeanJoshKelly Subscribe on YouTube: Lean & Mean Real Estate Team
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Lean  Mean Real Estate TeamBy Josh Rogers and Kelly Melody