Most companies talk confidently about net zero — but few can prove it. In this episode of The Next Thing Now, Rob and Kev sit down with Owen from Fynlo AI to explore one of the biggest hidden challenges in sustainability: the accuracy of carbon reporting.

From freight fleets to finance teams, the data behind emissions reporting is often guesswork. Owen explains why this matters, how inaccurate data undermines trust, and what his team is doing to close the gap with AI-powered precision tools.

If you care about sustainability, data integrity, or how AI can be used for real-world impact, this conversation is for you.

In this episode:

• Why most carbon output reporting is wrong
• How inaccuracy erodes business credibility
• The role of AI in improving emissions measurement
• Why “good enough” data isn’t good enough anymore

Watch now to learn how accuracy can become your most valuable sustainability strategy.

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