John is fully invested in Zesty Urban Farms, his microgreens business. He has made the leap from selling at his local farmers market to opening a new retail location.

His products are a hit among loyal fans, but most people in town don’t know he exists — or what microgreens even are. Listen in as we brainstorm ideas to elevate Zesty Urban Farms from a hidden gem to a household name.

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Here is the full presentation we shared with John. (Warning: spoilers!)