Scott covers topics including Zettelkasten and Analog Note Taking vs. Digital.

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First-Time Listener?

Read a message Scott has written for you below:

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WRITTEN FROM:
One American Plaza
Downtown San Diego, CA

BY:
Scott P. Scheper

Dear Reader,

If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.

HOWEVER:

That is true IF, AND ONLY IF, these two things characterize you:

1. First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap.  You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
2.  Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.

Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.

I agree.

If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:

I EVEN FRICKEN LIKE YOU!

I mean, why not?!

The type of person I described above is quite an unconventional character!

Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.

Which is why I consider you a friend!

Please enjoy this podcast and whatever the heck I end up talking about.

Sincerely,

Scott P. Scheper

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