How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.

Interview Takeaways

• Stay connected with analytics
• Treat social media like blackjack
• Take stories beyond the building
• Act like an advisor
• Define the communication strategy
• Seek inspiration from other industries
• Craft a signature look and feel
• Create bite-sized information
• Keep imagination alive
• Position yourself as a leader
• Your online presence is your calling card
• Build relationships to reach your goals

Show Links

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