Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.