Zillow’s new “blacklist” policy, effective June 30, 2025, bans listings from its site if a home is marketed publicly—through signs, ads, or social media—more than one business day before being entered into the MLS. This aligns with the National Association of Realtors’ Clear Cooperation Policy and aims to ensure fairness and equal access. Violations start with warnings but can lead to a full ban for the listing’s duration. For sellers, this means MLS first or risk losing Zillow exposure. For buyers, it’s a reminder Zillow won’t show every home - making an agent with MLS access essential - or be sure to check out other sites such as Realtor.com and Redfin.

You can read the full blog article here: https://www.joefrankrealtor.com/post/zillow-s-new-blacklist-policy-what-buyers-and-sellers-need-to-know

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