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Most real estate agents treat Zillow’s Zestimate like the enemy.I, however, think it’s one of the more useful tools in a listing appointment - just not for the reason most agents think.In this episode, I’ll show you why the Zestimate is less about pricing a home… and more about understanding seller expectations before you ever walk through the door.If you can manage expectations, you can manage the conversation.
By 90 Day Agent by Wes GilleyMost real estate agents treat Zillow’s Zestimate like the enemy.I, however, think it’s one of the more useful tools in a listing appointment - just not for the reason most agents think.In this episode, I’ll show you why the Zestimate is less about pricing a home… and more about understanding seller expectations before you ever walk through the door.If you can manage expectations, you can manage the conversation.