Business with Brooke

Zoe Carter: Agricultural Advocate


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In this episode of the Business with Brooke podcast, I sit down with Zoe Carter for an honest and wide-ranging conversation about her journey through the agriculture industry.

Zoe unpacks the misconceptions that still exist around ag, the breadth of career pathways available, and why transferable skills matter more than job titles. We also talk about her passion for improving job connections across the sector through Young Aussie Farmers & Ag Jobs Auswide, and the lessons she learned through building her own businesses.

Zoe also shares openly about living with chronic pain, and how it has shaped the way she works, leads, and advocates for others in agriculture.

 Note: This episode was recorded in October 2025. Since recording, Zoe has made the decision to close her Rugged Country clothing business.

A powerful conversation about resilience, adaptability, and building an industry that better reflects the people within it.

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Business with BrookeBy brookewatts99