In Episode 4 Zoe Tsu talks about her research which looks at how to brand a country, specifically her home country of Taiwan. She explains how she’s exploring innovative approaches for leveraging Taiwan's semiconductor expertise as a strategic asset for nation branding, particularly in light of ongoing challenges and tensions in the region. She concludes with some sound advice for those considering undertaking a PhD especially ion the need for self-discipline and to choose something you will enjoy doing for several years. 

Find out more about Zoe on LinkedIn 

Read a full transcript of Zoe's episode

Credits 

Presenter: Catherine McDonald, Research Podcasts 

Guest: Zoe Hsu 

Producer/Editor: Chris Garrington, Research Podcasts 

Artwork: Krissie Brighty-Glover, Research Podcasts 

Audiograms: Lauren White, Research Podcasts 

Production support: Eleanor Larsson, Brunel University Graduate School  

Music: yourtunes 

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