<p>Actor turned entrepreneur Zoe Saldana (Guardians of the Galaxy, Avengers, Avatar) discusses the importance of positive messaging and role models on social platforms for millennial and Gen Z audiences at SXSW 2019. Interviewed by on-air personality and What's Trending CEO Shira Lazar, this session dives into how Zoe’s media company, BESE, uses purposeful branding to address this issue and the imbalance that exists today in mainstream media.</p>

Actor turned entrepreneur Zoe Saldana (Guardians of the Galaxy, Avengers, Avatar) discusses the importance of positive messaging and role models on social platforms for millennial and Gen Z audiences at SXSW 2019. Interviewed by on-air personality and What's Trending CEO Shira Lazar, this session dives into how Zoe’s media company, BESE, uses purposeful branding to address this issue and the imbalance that exists today in mainstream media.

Zoe Saldana: Changing the Narrative

South By Southwest (SXSW) dedicates itself to helping creative people achieve their goals. Our annual conference and festivals celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. 

This weekly podcast features Keynotes, Featured Speakers, and popular sessions recorded live at the event.

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South By Southwest (SXSW) dedicates itself to helping creative people achieve their goals. Our annual conference and festivals celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. This weekly podcast features Keynotes, Featured Speakers, and popular sessions recorded live at the event.

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Zoe Saldana: Changing the Narrative

Zoe Saldana: Changing the Narrative