In our fourth podcast we talk about heritage brands in fashion or brands which are sometimes unfairly called zombie brands. Can zombie fashion brands come back to life? How does trade mark deal with this particular issue of fashion IP law?

Timestamps:

• An intro to HGF and the podcast
• Intro to heritage brands in fashion 1:50
• Why do such brands cause problems for a trade mark law? 3:32
• The NEHERA case 5:57
• Tips on what to do if you are a 'custodian' of a Zombie fashion brand 9:38
• Takeaways from the discussion 10:26