How the Text-Based Game Zork Inspired the Creation of Slack

In this episode, James Sherrett discusses how the classic text-based adventure game Zork influenced the development of Slack. By turning work into a role-playing game and drawing parallels between Zork and Slack, the team behind Slack incorporated game-like elements to improve user engagement and onboarding. A key feature, Slackbot, was modeled after text-based game mechanics, providing guidance and interaction in a familiar format. This playful and engaging approach to work helped create a unique culture at Slack and contributed to its success.

00:13 The Influence of Zork on Slack

00:34 Experiencing Zork: A Text-Based Adventure

01:11 The Challenge and Reward of Playing Zork

05:17 Zork at Slack: A Team-Building Exercise

07:36 Lessons from Zork Applied to Slack

09:32 The Role of Slackbot in Onboarding

11:27 Conclusion: Work as a Role-Playing Game

11:39 Next Steps: Engaging with Customers

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.slackstory.com