Mark Zuckerberg is skating to where the ad puck is headed — and that destination is full automation. In this week’s episode of U of Digital Live!, we break down Meta’s bold plan to fully automate advertising with AI by 2026, and what that could mean for agencies, marketers, and the entire ecosystem.

But we’re just getting started. Also on this week’s rundown:

Madison and Wall say ad spend is still climbing — we look at what’s fueling the growth  

WPP drops a major AI play with Open Intelligence — a glimpse at the future of creative automation?

 A pair of big tech mergers: Salesforce + Informatica and Snowflake + Crunchy Data — and what they reveal about the next wave of the data economy  

It’s AI, ad forecasts, mergers, and media — all decoded and debated by the U of Digital crew. If you want to stay sharp in ad tech, this is your weekly must-listen.