Zywave, a Milwaukee-based insurtech provider, acquired miEdge, a Bedford, New Hampshire-based provider of lead generation, data analytics and prospecting solutions specifically designed for the insurance industry.

Zywave will integrate the miEdge solution into the Sales Cloud offering, as well as leverage the data source internally to enhance functionality within a variety of additional content and analytics solutions.

With the addition of the miEdge solution and its team of data services experts, Zywave will expand its existing data services division.

The expanded team will work to further integrate miEdge data into Zywave’s Product Cloud Portfolios.

Founded in 2011, miEdge is a provider of lead generation, data analytics and prospecting solutions specifically designed for the insurance and financial service industry. | To read full story, visit https://startuparound.com/read/1575925210.6451323/Zywave-Buys-miEdge?ref=audio_experience