In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: inflation cools but rates go up – what this means for marketing.

[00:13] The current state of inflation and interest rates.

[01:10] Overview of the impact of interest rates on marketing.

[01:40] Our predictions of the ongoing interest rate trend.

[02:30] Reasons to be optimistic about the future of marketing.

[03:35] Strategies to expand your marketing reach in today's economy

[04:38] That’s it for today! Don’t forget to rate, review, and subscribe!

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