-ANN:A Minute in the Mind of Jack Trout

Chris Anderson's book, The Long Tail has generated quite a bit of interest, excitement and controversy in the business community. Jack invited Chris to come and discuss how traditional offline businesses would execute a Long Tail strategy.

Many forms of traditional marketing are not working as well as they did in the past. The 30-second spot is one tool that many believe is dying, if not already dead. So what is a marketer to do? Jack and Joseph Jaffe explore the possibilities.

Skeptical about the rise of "buzz agents" and the Word of Mouth Marketing Association, Jack goes after the leading champions of "buzz" to see if word-of-mouth marketing is all it's cranked up to be. Rosen is author of "The Anatomy of Buzz."

Jack set off a firestorm of chatter on blogs when he used his Forbes.com column to challenge word-of-mouth marketing. We close the series on "buzz" with a lively roundtable exchange featuring word-of-mouth evangelists, Steve Rubel and Rick Murray of Edelman and Errol Smith of Jackstreet Media.

Jack says that no matter what your selling, products services, even ideas if you have competitors you have to differentiate or die.

In this segment Jack explains the Law of Duality and why people who understand it strive to make their company number one or number two in their category of business.

In this segment Jack explains the Law of Division as how it playing a role in the rapid growth of Internet radio.

In this segment Jack explains the concept of positioning and what every person marketing a product needs to know about it to get customers to buy.

Jack says that either you have a product or service that you can say is different or you do not have much at all. Find out why it is better to be different than to be cheaper.

In this segment Jack give you a real world example to demonstrate how a company can find and successfully use a differentiating idea to compete - Even if they came into the market late.