In this episode Jason and James take a moment to rehash some of January and February’s defining moments, including a successful (yet wet and slushy) New York Trip, and a night at the Addy’s where James wins an award with eyes. They move on to discuss treating the talent industry like a job and to […]

In this episode the team sits with award-winning author, business coach, speaker and renowned blogger Pamela Slim to discuss her new book Body of Work.  In this, her second book, Pamela discusses the importance of tying together aspects of our work lives, to create a cohesive ‘Body of Work’. This book is key for freelancers, and entrepreneurs, […]

In this episode James and Jason discuss the importance of persistence when contacting potential clients, and overcoming fear. Getting in front of potential clients, having a strong body of work, and how to view rejection are all discussed as well as marketing efforts for the new year take shape.

For the first podcast of the new year, James and Jason sit down with Kelly O’Horo, a board certified therapist, and former fitness competitor. They discuss insecurity with Kelly, and how it prevails in the talent industry. Where insecurity comes from, how it’s expressed, and how to deal with insecurity are discussed, specifically in regards […]

It’s been a great year for The Pro Exposure, so for Episode #40, the last episode of the year, we review. It’s time to reflect on the year, so James and Jason talk about the events that made the year special both for The Pro Exposure team, but also for James and Jason personally. As […]

Why do some entrepreneurs succeed and others fail in the talent industry? Sometimes it’s something as simple as standing out, creating a unique brand that stands out from others around you, sometimes it’s differentiating yourself from the competition. It’s a simple concept, but what does differentiation really mean in the talent industry, how does one […]

Episode # 38 starts with a survival story dealing with a golf cart and a foolish attempt at off-roading. Next published fitness model and trainer, Holly Bricken, joins The Pro Exposure to discuss how to assess the value of a project, whether it is paid or not, to decide if pursuing it is worth while. […]

In business you have competition. Many times, competition is looked at as a negative force, something to be reckoned with or defeated. However competition can be more than just a thorn in your side, it can be a motivator, a yardstick to measure your business against, and a teacher. So how to we start to […]

In part 2 of the Brand Positioning podcast, James and Jason discuss how to build and position your brand after avoiding all the pitfalls discussed in part 1. These include strategies such as knowing your individual strengths, understanding your clients, and knowing how your unique ability can help your client. Once you understand that, you are […]

In this episode, hosts James and Jason start off discussing, the recent video released by The Pro Exposure, new website updates, and the recent trip to Las Vegas for Olympia. Getting to the topic of the day, they discuss the importance of positioning your brand in the market, and what that means. Using larger companies […]