In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week: * Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains...

In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top...

Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Show topics 1. Interview with Seth Godin about his new...

Show topics 1. Why customer satisfaction isn't satisfactory 2. How a business drives sales through emotional connections with employees 3. Feedback To listen, click on the podcast icon below. Show notes Links to people, companies, articles, blogs, etc. mentioned in...

Show topics 1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works 2. Citizen marketers and open-sourcing your business plan 3. Little Earth follow-up 4. Podcast feedback To listen to our latest show,...

Show topics 1. Citizen marketers: what they are, what they do, and how to embrace them 2. Jones Soda: how they include customers in their marketing 3. What this podcast is all about To listen now, click on the podcast...