This week, Ashley is out of town, so Kim chats with Cindy of Euphoric Herbals about starting small and how it doesn’t mean you can’t have big dreams. Kim & Ashley talk about “adulting” and how overalls are coming back in style!
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TOPICS DISCUSSED IN THIS EPISODE:
* Starting with 3 businesses and realizing the need to focus.
* Making a conscious decision to let everything else go and focus on one thing.
* What can I do that’s different than other similar businesses.
* Getting off of Etsy and getting your own website store and having someone designing it for you to let it go.
* Working with a designer for labels instead of pretending to be a graphic designer.
* Putting an investment into your business and instantly seeing an increase in sales and conversions.
* Blogger reviews do not work for everyone.
* Instagram Brand Ambassadors are micro-influencers.
* Being your only full-time employee is a big challenge. There is so much to do!
* Facebook ads, Pinterest ads, Google Shopping ads will be outsourced later this year.
* Slowly adding customers for wholesale to be able to grow smart.
* Looking to hire a General Manager so you can focus on growth, education, enrichment, company culture, etc.
* Just because you start small, doesn’t mean you can’t have big dreams.
* Sometimes you have to take it a day at a time and digging in to let the momentum build.
RESOURCES DISCUSSED IN THIS EPISODE:
* Lucky Break Consulting
* Aeolidia: Graphic & Webdesign for Shopify
* Natural Products Association
* Preemptive Love
* Fully Alive
Overalls are back in style!
photo credit: Instagram.com/cellajaneblog
MORE FROM CINDY COLLINS:
* Euphoric Herbals.com
* [email protected]
* Facebook: @euphoricherbalbirth
* Instagram: @euphoricherbals
MORE FROM KIM:
* Milk & Baby
* Milk & Baby in Facebook
* @kim_inge on Instagram
MORE FROM ASHLEY:
* Ashley Benz Lactation Consultant
* Louisville Doula Group
* @ashleybenzibclc on Instagram
CONNECT WITH US ON SOCIAL MEDIA:
* Seeking Balance Podcast – @SeekingBalancePodcast
* Seeking Balance Podcast Hangout
* Seeking Balance on Instagram – @SeekingBalancePodcast
* #thisisbalance and #seekingbalancepodcast #redefiningbalance
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