Did you recently take a selfie? Or a groupie? Say thank you to Steven Sasson, one of the engineers who created the early versions of digital photography. Steven is one of the inventors who truly transformed the world. My conversation with him in the podcast shows how innovation and invention are rather a long-term journey that requires a lot of patience and resiliency. Steven says that you have to “believe in your idea and pay attention to the challenges”.
There are many entrepreneurs in the same place where Steven was 41 years ago: working on something they love, without any certainty about future success. Steven says that even though he couldn’t be sure about the future of his invention, nobody ever told him why it wouldn’t work. And so, he says to believe in your idea and its potential. That is actually the first takeaway of my conversation with him: believe in your ideas. “Nobody is going to believe in a new idea if you don’t” says Steven.
Steven also says that inventors need to be open-minded and always listen to things and people challenging the ideas. It is very likely that with every development of a product, the initial idea would have evolved into something better, and different from the original version. Entrepreneurs need to be comfortable with that. It’s a combination of believing in your idea, and being open-minded to see it evolve and become better.
The third idea is that entrepreneurs need to persevere. Steven says that very often entrepreneurs will have face roadblocks, and they won’t have an answer for them. He also comments that all around the world there are many people inventing something somewhere, even in different fields. And that one of those inventions could remove the roadblock ahead.
The fourth takeaway is about building patience. Steven says that “perseverance is absolutely critical and that you to have the evangelist of your idea”. He also says large organizations are inherently uncomfortable with new ideas. He says that innovators can’t expect an organization to embrace a new idea right away. Together with patience, innovators need an understanding of the culture of the organization or the industry they are working with. Steven suggests presenting ideas in the simplest way possible, making them as “culturally palatable” as possible, in order to make them more familiar.
Steven also suggests to enlist help. To find people that resonates with idea. People who can be early supporters of the idea, knowing that there might not be enough data to validate it.
Finally, Steven explains that selling idea for which there’s not supporting data requires understanding of the audience, paying attention to their needs and crafting the message accordingly. He mentioned how he used the title “filmless photography” when he presented digital photography technology to Kodak Eastman’s Executives… a company that depended 100% on filmed photographs!
Some of Steven’s ideas that I loved the most during our conversation are:
“…not everybody is against you… it’s just that everybody wants to see what the limits of your idea are. So, be comfortable working at the limits of your ideas…” And
“most inventors spend most of their time being wrong… Inventors know more about why don’t work than why they do, because they usually explored all the ways something shouldn’t work before they find the one that does…” and my favorite one
“experts know the limits of an idea, they know the limits of a technology on an area of expertise… what you are proposing is something that goes over that fence and lands considerably in the field beyond it… The expert to some extent can tell you why you can’t get over that fence right in front of you, but they can’t explain to you why you can’t make progress once you are over that fence… And to some extent you’ve listened to the expert, but also you’ve balanced that with your own belief in your idea…”