In episode 2 of the Digitise Diaries Barry and Wayne had a chance to discuss some further examples of digitisation across various market sectors. They go back in time - not that far - to a different time in the UAE where e-comm and things like deliveries from Amazon for example, were a real pain. The jumps that have happened over the last couple of years have been massive and as AI, AR, VR & machine learning become more prevalent and the march of digitisation continues we discuss some examples of businesses embracing the future.

In the first episode of the Digitisation Diaries Wayne and Barry explain a little about why they wanted to start it in the first place. Highlight how important digitisation is in the grand scheme of things. Touching on subjects like the fear of change, the inevitability of technology moving forwards but also the massive massive potential ahead.

An open, authentic discussion with Wayne in Ireland, Barry in the UAE discussing some of the digitisation and digitalisation happening in each country. As well as highlighting a bold move from a brand you'll almost certainly be familiar with.