On Episode 2 of season 2, we’re joined by Professor Rosie McEachan, Director of the Born in Bradford research program—an internationally recognized, people-powered cohort study that has followed the lives of more than 15,000 families in Bradford, England. A proud Scottish Bradfordian and leading applied health researcher, Professor McEachan discusses how large-scale birth and pregnancy cohorts can drive real-world impact, from improving maternal and child health to shaping public policy.