In this episode, Haylee McDonald and I delve into the challenges and opportunities for a local landscaping business in Tampa, FL. The business generates $1M in annual recurring revenue (ARR) but has faced obstacles in scaling due to issues with their offer, pricing, and lead generation strategy. We break down the firm's opportunities and discuss ways to optimize their front-end offer, boost lead generation economically, and drive retention by adding a subscription service.

Key Takeaways:

• Optimizing the Front-End Offer: Strategies to make the initial offer more appealing and converting.
• Boosting Lead Generation: Economical ways to attract new customers, moving beyond traditional print ads and local sponsorships.
• Driving Retention: Implementing a subscription service to turn one-time customers into recurring clients.
• Pricing Models: Finding the right balance between competitive pricing and maintaining healthy margins.

The business has previously tried running print ads in the local newspaper and sponsoring a little league team, but these methods haven't yielded significant results. With a limited marketing budget, they need to explore cost-effective ways to reach potential customers. Additionally, they've struggled to convert one-time customers into repeat business, even with discount offers for repeat clients. Experimenting with various pricing models, such as hourly rates, flat fees, and per-project pricing, has not yet led them to an optimal solution.

This episode is valuable for any business with a local footprint or those looking to incorporate low-cost lead generation avenues. Tune in to gain insights on overcoming common scaling challenges and leveraging practical strategies for sustainable growth.

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Richard Thompson, a former Navy SEAL and founder of You vs. You Coaching. If you've ever struggled with confidence and found yourself hiding behind a self-created shield of doubt, fear, and failure, this episode is for you. Richard shares how his experiences with the SEAL teams enabled him to develop an unbreakable mindset. He also recounts a personal anecdote from his SEAL days about a timid fellow trainee and the consequences of succumbing to fear.

Key Takeaways:

• Developing an Unbreakable Mindset: Insights from Richard's Navy SEAL experiences on building mental toughness and resilience.
• Overcoming Fear: Practical advice on facing and conquering fears that hold you back.
• Boosting Self-Assurance: Strategies to become more self-assured and take control of your life.
• Personal Anecdotes: Stories from Richard’s SEAL training days illustrating the impact of fear and the importance of confidence.

Tune in to learn how to become more self-assured and conquer life instead of being a victim of circumstances.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm joined by Ben Higgins for an open and heartfelt discussion. We talk about life, love, and the lessons he's learned since his time in the spotlight as the star of ABC's The Bachelor for Season 20 in 2016.

Now married and living in Colorado, Ben works full-time on his charitable company, Generous Coffee, which donates all its profits to communities in need. He shares insights on leveraging his platform of over 1 million followers, what he discovered about love that he didn't know before the show, and some harsh truths about being a reality star. Tune in for an intimate look at Ben's journey from reality TV fame to purposeful living.

HIGHLIGHTS:

➤ 0:50 - Learnings from the Bachelor

➤ 2:58 - Coping with fame & popularity

➤ 4:38 - Ben's perspective on love

➤ 6:38 - Indiana memories

➤ 8:17 - Ben's new purpose

➤ 12:04 - Generous Coffee

➤ 14:06 - Caused-based business is the norm

➤ 14:26 - Self-reflection & meditation

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Branden Coluccio, an online coach and former white-collar criminal. Branden's meteoric rise was extraordinary, from private equity in his early 20s, to entrepreneurship, achieving a $67 million exit at 29, amassing $40 million in real estate by 31, and securing another 7-figure exit at 32 with multiple transactions since.

Despite these successes, Branden's definition of success was flawed. He struggled with his physical health, lacked discipline, and battled with self-worth, depression, and anxiety, all while self-medicating with alcohol daily. In 2019, his identity as a 'private equity boy wonder' was shattered when he learned he was about to be indicted.

In 2020, Branden was sentenced to 37 months in federal prison, where he spent 66 days in solitary confinement. However, Branden turned this complete destruction into his life's greatest gift, using the experience to transform himself entirely. Join us as we explore his journey of redemption and self-discovery.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

To market well is to understand human psychology. I'm joined by Wayne Mullins, a heart-led leader and founder of Ugly Mug Marketing. Wayne is an outside-the-box advertising and branding extraordinaire. He shares lots of golden nuggets on why most people's marketing is failing, how Ogilvy's time-tested advertising genius might hold the answer despite channel and content proliferation, and more.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

AI is poised to "take over," but it will be a net positive. In today's episode, I'm joined by modern-day genius, AI ethics philosopher, and Google insider Josh Bachynski. Josh shares his insights on where we're headed as a species, the profound impact AI will have on our future, and the mindset of the power-addicted tech billionaires behind the algorithms. Join us for an unmissable conversation at the intersection of AI, philosophy, and simulation theory as we explore what it means to be human in an increasingly tech-dominated world.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by DJ Bonics, the talented DJ for rap superstar Wiz Khalifa. We chat about his humble beginnings as a Filipino coming up in the Pittsburgh music scene, his journey to meeting Wiz Khalifa in the studio, and what music means to him. We also delve into deeper topics, such as awakening past the matrix into a life of meaning and the importance of remaining humble no matter where life takes you. Tune in for an inspiring conversation with one of the music industry's most dynamic figures.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

The soul learns best by exposing us to a spectrum of experiences. My guest in episode #79, Haylee Kalani McDonald knows that truth all to well. Before age 10, Haylee was diagnosed with a rare autoimmune condition that forced her to fight for her health in a way no kid should be expected to do. But coming out of that journey enhanced and enriched, Haylee set off to become something even more. In today's chat, she shares a little more about her story. We also talk creativity, entrepreneurship, AI, marketing trends, and awakening to higher levels of purpose.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

You have to earn the opportunity to be in a better opportunity vehicle." In this episode, I am joined by esteemed fitness entrepreneur and founder of the Alloy franchise, Rick Mayo. We discuss how Rick started Alloy with a modest sum of money in early 1990s Atlanta, GA, and scaled it to over 100 locations across the U.S. Gain insights into how one of the country's premier fitness CEOs approaches team building, management, and seizing opportunities. Tune in for a deep dive into Rick's journey and his strategic mindset for business growth.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

Most large organizations misunderstand content marketing. It's about the consistent, committed creation and dissemination of value-additive content that is separate from your products and services. The goal is to cultivate a large, loyal audience, which then becomes a valuable standalone asset that can be monetized in various ways. In this episode, I also discuss the importance of building a media property that can compete with platforms like Netflix, YouTube, or Prime Video. Tune in to learn how to effectively implement content marketing and build a powerful media presence.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.