The Founder Initiative

0-600 Customers: How Dan Bladen, Hit PMF After A Massive Pivot - and Landed Intel & Porsche


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FOUNDER
Dan Bladen, CEO, Kadence - https://www.linkedin.com/in/danbladen/
Kadence - https://kadence.co/
DESCRIPTION
After building hardware, Dan Bladen's (https://www.linkedin.com/in/danbladen/) startup faced a COVID‑driven collapse—and he made a bold pivot from wireless chargers to hybrid‑work SaaS, ultimately winning 600 customers. This episode breaks down the faith‑driven decisions, gut‑based validation, and lean product‑market approach that led to landing companies like Intel and Porsche. Great for founders seeking real‑world lessons on overcoming crisis and finding product‑market fit.
TIMESTAMP
01:15 – From theology to tech: embracing risk
02:05 – Spark in Delhi Starbucks → birth of idea
03:00 – Pastor’s “pedal-by-pedal” faith metaphor
04:30 – COVID crisis: choosing relationships over contracts
05:45 – Pivot moment: hybrid workplace SaaS opportunity
07:20 – First customer win: realizing product–market fit
...more
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The Founder InitiativeBy Adam ODonnell

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