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0 to $300M in 3 Years, Breaking Down Grüns' $1.2B Exit
A PE guy made gummies. 32 months later, Unilever paid $1.2 billion.
Grüns went from 0 to $300M in 3 years while AG1, Ritual, and the rest of the DTC wellness pack burned cash chasing the same customer. The exit multiple? 4x revenue. Most DTC brands sell for 3-5x EBITDA.
In this episode of Built Different, we breakdown:
• How Grüns won a category everyone else was already crowding
• The format choice that did the heavy lifting
• What Unilever actually bought (and why they paid the premium)
• The playbook lessons for anyone building in CPG or ecom
Subscribe for more business breakdowns.
Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh
Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll
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By Built DifferentA PE guy made gummies. 32 months later, Unilever paid $1.2 billion.
Grüns went from 0 to $300M in 3 years while AG1, Ritual, and the rest of the DTC wellness pack burned cash chasing the same customer. The exit multiple? 4x revenue. Most DTC brands sell for 3-5x EBITDA.
In this episode of Built Different, we breakdown:
• How Grüns won a category everyone else was already crowding
• The format choice that did the heavy lifting
• What Unilever actually bought (and why they paid the premium)
• The playbook lessons for anyone building in CPG or ecom
Subscribe for more business breakdowns.
Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh
Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll