In this episode of Built Different, we break down why a category everyone thought was dead is suddenly winning again. Not because the product is better, but because the business solved a problem most brands ignore.
This isn’t really a yogurt story.
It’s about owning the “what do we do now?” moment after dinner.
If you’re building in a crowded space, this episode will change how you think about differentiation.
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Damon
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Chapters:
00:00 The Yogurt Spending Revelation
02:38 Yochi: A Case Study in Business Resilience
05:15 Identifying the Target Audience: Gen Z and Millennials
07:56 The Power of Social Media and Relatable Content
10:36 Creating a Unique Customer Experience
13:06 The Customization Trend in Food Business
15:58 Positioning in the Market: The 'What Do I Do Now?' Space
17:22 Innovative Business Solutions
19:39 Positioning for Moments in Time
21:46 The Billion Dollar Pre-Sleep Drink
23:00 Retention Strategies in F&B
25:25 Navigating Growth Challenges
27:53 The Future of Third Space Experiences