A PE guy made gummies. 32 months later, Unilever paid $1.2 billion.

Grüns went from 0 to $300M in 3 years while AG1, Ritual, and the rest of the DTC wellness pack burned cash chasing the same customer. The exit multiple? 4x revenue. Most DTC brands sell for 3-5x EBITDA.

In this episode of Built Different, we breakdown:
• How Grüns won a category everyone else was already crowding
• The format choice that did the heavy lifting
• What Unilever actually bought (and why they paid the premium)
• The playbook lessons for anyone building in CPG or ecom

Subscribe for more business breakdowns.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Kenneth sold watch straps to Ed Sheeran. Then John Mayer. Then Russell Crowe.

He runs Delugs, an 8-figure Singapore brand he built with his wife Pei. They both quit their government scholar jobs in 2023 to go full-time — by then the "side hustle" was already doing $2-3M a year.

In this episode of Built Different, Kenneth breaks down:
• The exact 2-week campaign that got Ed Sheeran wearing his strap on stage
• Why most celebrity strategies fail (and what to do instead)
• How he and his wife run a business together without killing each other
• The moment he killed half his product line to focus on straps
• The question that made them both walk away from civil service

If you've ever wondered how a small Singapore brand cracks the global luxury market — start here.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Chapters
00:00 Intro
01:00 The Ed Sheeran story
16:30 How to actually win a celebrity campaign
23:30 Building an 8-figure business with your wife
33:00 The rules for couples in business
37:00 Quitting the civil service
47:00 Why subtraction beat addition

Why does Singapore produce so few founders?

Josh and Damon break down the X debate everyone's arguing about — and the real reasons most people who say they'll start a business never will.

In this episode of Built Different:

• The "salary is a drug" trap (and why earning more makes it harder to quit)
• 3 signs someone won't actually become a founder: asking for permission, being the "ideas guy," and talking instead of shipping
• The asymmetric risk math nobody calculates properly
• Why your actions are your values — what you do on weekends matters more than what you say you want
• The Freedom Number: the framework for going full-time without going broke
• How to train the founder muscle before you ever start a company

Plus: why "they're just an OEM" and "Xiang Xiang only succeeded because of the rice" are the most dangerous things you can tell yourself.

If you're stuck in a corporate job dreaming about starting something — this one's for you.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Sick of AI hype with no real way to make money? Same.

We found 5 AI business ideas people are actually executing on right now — and how to build a $100K business in 90 days using them.

What's inside:

• The AI agent that sends personalized landscaping postcards to homeowners (scanning satellite photos)
• Why "preview as a pitch" changes everything
• Real ideas, real execution, zero fluff

No theory. Just what's working in the wild.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Asnawi left Salesforce to join a $0 revenue startup as employee #1 in Singapore. Today, they've raised $15M and are growing 15% QoQ.

In this episode of Built Different, he shares:

• Why he took a pay cut to start from the bottom
• Overcoming Singapore's sales job stigma
• The mindset shift from corporate to startup
• Whether the risk was worth it

If you're debating leaving a "safe" corporate job, this one's for you.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

We missed crypto. We missed the early internet. We're not making that mistake again.

In this episode, we break down AI agents, what they actually are, why they're different from ChatGPT, and why 2 million people are already using OpenClaw. We also cover the craziest real-world use cases we've seen (an AI that fought an insurance company and won, one that got someone dates on Hinge, and another that saved $4,000 on a car).

Then we get into the business side: what opportunities exist right now, how to build an AI-native company, and what we'd do if we were still running our e-commerce brand today.

📌 If you're a business owner, entrepreneur, or just curious about where AI is heading, this is the episode to watch.

🔔 Subscribe for weekly episodes on building businesses, navigating AI, and figuring out life as 30-something entrepreneurs.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Making million-dollar decisions alone? Second Surface is the vetted founder community built for founders who are ready to stop going it alone. Apply at secondsurface.org.

In this episode of Built Different, we sit down with the founder of Jin Kimchi to break down the systems behind building and growing a modern food brand.
From central kitchens and menu design to operational efficiency, marketing, and company culture — we explore the realities of scaling in the F&B industry.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Chapters:
00:00 Introduction to Jin Kimchi's Unique Business Model
02:44 Revenue Streams and Company Structure
05:19 Transition from Home-Based to Central Kitchen
08:02 Challenges and Strategies in Scaling
11:02 Navigating the F&B Landscape and Rental Costs
13:35 Menu Design and Market Research
16:58 Logistics and Menu Development
19:33 Operational Efficiency in Quick Service Restaurants
20:56 Key Performance Indicators for Success
24:12 Understanding the Quick Service Restaurant Landscape
25:08 Revenue Streams and Delivery Platforms
29:27 Evaluating Business Models: Kiosks vs. Restaurants
34:29 The Value Proposition in Food Business
36:22 Marketing Strategies and Customer Perception
40:12 Enhancing Business Longevity and Employee Culture
40:24 Generating Demand in the F&B Sector
41:35 The Power of Organic Marketing
42:21 Scaling Challenges in the F&B Industry
43:06 Building a Strong Company Culture
44:24 Incentivizing Employees for Better Performance
46:06 Rethinking Profit Sharing and Employee Engagement
47:59 Understanding Financial Health in F&B Businesses
54:21 The Importance of Systems Thinking in F&B
55:17 Common Misconceptions in F&B Business Strategies

What does it really take to build a $1M brand online?

In this episode of Built Different, we sit down with Kevin — the creator behind Radical Kindness — to unpack how he built a following and business by saying the things most people are afraid to say.

From controversial moments and viral attention, to authenticity, content strategy, and the mindset behind building an audience that actually converts into business.

SIGN UP NOW: https://luma.com/aelcj2b1

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

In this episode of Built Different, we unpack the hidden truths of selling a company — the parts founders rarely speak about publicly.

From evaluating offers and breaking down term sheets, to negotiation pressure, legal landmines, and the emotional aftermath of exiting — we share what actually happens beyond the headlines.

We cover:

• The real factors behind deciding to sell
• What truly matters in a term sheet (and what doesn’t)
• Revenue targets, warranties, and hidden legal risks
• Why deal momentum can make or break an acquisition
• How to position your company for the right buyer
• The psychological and emotional cost of exiting

Exits look clean in press releases.

They aren’t.

If you’re building a company — or planning to sell one someday — this is the side of acquisitions nobody talks about.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Chapters:
00:00 The Journey of Acquisition: An Introduction
05:56 The Importance of Upfront Payments
12:02 The Decision to Sell: Factors to Consider
18:05 The Reality of Selling: Personal Stories and Lessons Learned
20:58 Evaluating Acquisition Offers: Key Questions
23:58 The Quick Decision: Signing the Term Sheet
26:59 The Psychological Warfare of Negotiation
29:38 The Emotional Dynamics of Negotiation
32:28 The Importance of Deal Momentum
34:54 Compressing the Timeline for Success
46:41 Understanding the Term Sheet
49:43 Navigating Warranties and Revenue Targets
57:41 The Cost of Lawsuits and Compromise
01:00:08 Preparing Your Company for Sale
01:02:23 Identifying Potential Buyers
01:06:10 Building a Sellable Company
01:09:53 Nurturing Investor Relationships
01:10:38 The Importance of Long Sales Cycles
01:11:44 B2B Sales Pipeline Mindset
01:12:39 Targeting Pain Points in Acquisitions
01:13:19 Positioning Your Company for Sale
01:15:14 Understanding the Acquirer's Needs
01:17:02 Lessons from Andrew Carnegie's Sale
01:19:46 The Journey of Selling a Company
01:20:46 Learning from Other Founders
01:21:40 The Role of Lawyers in Acquisitions
01:26:10 The Emotional Journey of Exiting
01:28:35 The Reality of Exiting a Business
01:31:55 Loss of Identity Post-Exit
01:34:43 Finding Purpose After an Exit
01:36:40 The Risk of Depression Post-Exit
01:40:08 Retirement and Purpose

At 21 years old, he found himself staring at a $500,000 debt.

In this episode of Built Different, we sit down with Gabriel to unpack how he walked into half a million dollars in debt — the decisions that led there, the pressure that came with it, and the mindset shift that helped him climb out.

We talk about risk, responsibility, ego, business lessons you only learn the hard way, and why sometimes the “safe” option isn’t always the right one.

This is a raw conversation about ownership, consequences, and rebuilding when the stakes are high.

If you’re building something, taking risks, or navigating tough decisions — this one’s for you.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Chapters
00:00 The Journey into Debt and Success
06:00 The Drive for Significance and Status
11:56 Discovering Alternative Paths
18:02 Understanding Human Psychology in Sales
25:55 Identifying the True Product: Transformation Over Investment
28:53 The Role of Soft Skills in Sales Success
30:24 Discovering the Hot Button: What Drives Customer Decisions
32:59 The Moment of Realization: Quitting a Lucrative but Unethical Career
37:00 The Search for Meaning Beyond Wealth
40:35 Experiencing Wealth: The Path to Understanding Meaning
44:50 The Illusion of Material Happiness
50:50 The Struggle of Surrender
52:31 Consequences of Surrender
55:48 Finding Strength in Faith
58:48 Facing Threats and Challenges
01:00:49 The Impact on Relationships
01:01:58 Navigating Chaos and Finding Direction
01:03:25 Discovering the Power of Webinars
01:07:41 The Journey into High Ticket Sales
01:11:20 Building a Business from Scratch
01:15:30 Understanding the Funnel Effect
01:18:09 The Ethics of Sales and Influence
01:20:10 The Neutrality of Tools and Scammer Behavior
01:21:26 Building a Sales Funnel for High Ticket Courses
01:22:34 Creating Value Through Tiered Offers
01:23:58 Repurposing Information for Different Formats
01:25:40 The Power of Experience in Learning
01:27:25 The Importance of Trust and Value in Sales
01:28:51 Testing Your Offer with Free Training
01:30:59 Scaling Beyond One-on-One Coaching
01:32:24 Understanding What Customers Are Really Buying
01:36:40 The Wrong Lessons Entrepreneurs Might Learn