A common New Years resolution is to "Start my own business!"

Most people are looking in the wrong places.

In this episode of Built Different, Joshua and Damon break down how they think about finding the next million-dollar businesses.

This isn’t a step-by-step tutorial.
It’s a raw, unfiltered conversation about:

- Spotting opportunities early
- Understanding who actually pays
- Why some “boring” ideas win big
- How timing matters more than brilliance

Some of the ideas discussed sound small.
Some sound weird.
A few sound like they shouldn’t work at all.

But every single one follows the same underlying logic, and once you see it, you won’t be able to unsee it.

If you’re thinking about starting a business (or already running one), this episode will change how you evaluate opportunities in 2026 and beyond.

Follow us on our socials:
Joshua
Instagram | https://www.instagram.com/jamwithjoshua/
TikTok | https://www.tiktok.com/@jamwithjosh

Damon
Instagram | https://www.instagram.com/damon_letsroll/
TikTok | https://www.tiktok.com/@damon_letsroll

Chapters
00:00 The Power of Vegan Bodybuilding
20:54 The Vegetarian Meal Prep Opportunity
23:48 Targeting Hardcore Vegetarians
26:32 AI in Education: A New Frontier
29:13 Specialized AI Tutoring for Professional Certifications
32:36 Innovative Solutions in the Supplement Industry
34:34 Targeting Key Problems in Supplements
37:18 Building Habits and Customer Loyalty
40:02 Selling Benefits Over Features
42:56 Innovative Ideas for Pet Supplements
46:33 Leveraging Celebrity Endorsements for New Categories

In this reflective podcast episode, Joshua and Damon look back on the year 2025, discussing their best and worst financial decisions, insights on investing, and personal growth experiences. They explore the challenges of parenthood, the importance of community, and the concept of 'Misogi'—a year-defining activity that brings intentionality to life. The conversation emphasizes the balance between ambition and family, setting ambitious goals, and the journey of content creation.

Key Takeaways:

• Reflecting on the past year helps set intentions for the future.
  
• Best money decisions often involve investments that align with personal values.
  
• Investing in index funds can yield significant returns with less risk.
  
• Personal growth can stem from community engagement and content creation.
  
• Parenthood brings new challenges that can shift priorities and identities.
  
• Defining a 'Misogi' can create meaningful experiences and memories.
  
• Balancing ambition with family time is a crucial challenge for new parents.
  
• Investing in experiences can lead to greater fulfillment than material wealth.
  
• The importance of community in overcoming personal and professional challenges.
  
• Setting ambitious goals can lead to personal growth and unexpected opportunities.
  

Follow us on our socials:
Joshua
Instagram |   / jamwithjoshua  
TikTok |   / jamwithjosh  

Damon
Instagram |   / damon_letsroll  
TikTok |   / damon_letsroll