Most people try to win in business by doing what everyone else is already doing.

In this episode of Built Different, we talk about how to stand out in crowded industries by doing the one thing most people avoid — breaking a rule your industry takes for granted.

We share ideas and patterns across industries like insurance, property, interior design, and F&B, and why the real advantage isn’t being better, but being different in the right way.

If you’re building something and feel stuck competing on price, attention, or trust, this episode will change how you think about winning.

You don’t need to outwork everyone.
You just need to do what your industry won’t.

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Joshua
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Damon
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TikTok | https://www.tiktok.com/@damon_letsroll

Chapters:
00:00 Breaking the Rules to Win in Business
02:34 Innovative Strategies in Tuition and Lead Generation
05:17 Leveraging Live Streaming for Business Growth
08:07 The Power of Authenticity in Content Creation
10:49 Exploring New Channels for Insurance Marketing
13:07 Challenging Industry Norms for Competitive Advantage
18:14 Reframing Competition in Business
21:51 Aligning Incentives for Better Outcomes
26:23 Transparency in Service Industries
30:54 Innovating in the Secondhand Car Market